Top 5 Beauty Brands in the USA
Top 5 Beauty Brands in the USA
Cosmetify, a
retail site for beauty and personal care, has crunched the numbers to discover
the most popular beauty brands in the country, as well as in every state.
To
do this, Cosmetify looked at the same extensive list of several hundred beauty
brands that were used for the Cosmetify
Index and used Google Keyword Planner to collect the number of
annual US searches for each brand. This allowed us to rank them in terms of
most-searched, which we used as a measure for popul
They
took the top one hundred beauty brands for national search volume and collected
search data which combined the brand name with a product type. This allowed us
to see which brands are the most popular across different product types,
providing insight into why people search for different brands
1.
ColourPop Cosmetics—6,883,000 annual searches.
2. Lush—5,668,000 annual searches
Lush Cosmetics has set itself apart and endeared itself to its
loyal customers in a number of different ways. For starters, Lush’s insistence
on creating only natural, vegetarian, safe products carries universal appeal in
addition to making for quality stuff. Lush has also managed to distinguish
itself in a sea of cosmetics products manufacturers by creating unconventional
products which are marketed in unconventional ways.
3.
Glossier—5,034,000 annual searches
Since
it launched in 2014, Glossier completely disrupted the makeup industry. With
its pink-splattered packaging, it quickly became everyone’s favourite brand.
And it’s their paradoxical approach to makeup that got them there.
With
each product release, the company proved they’re in a league of their own as
the beauty industry’s antihero, the go-to no-makeup makeup brand—earning its
founder Emily Weiss a spot on the world’s very short list of
billionaires.
Whilst her rise from beauty blogger to makeup mogul earns
her respect, we’ve decided to look beyond the Glossier craze and come to real
conclusions about whether the products really work, so we got a hold of them
and ranked them for you.
4. Morphe—4,982,000 annual searches
Founded in 2008 by LA-based sibling duo, Chris and
Linda Tawil, makeup mega-brand Morphe has rapidly evolved from its small beginnings as
an affordable brush brand to the makeup brand of a generation—the Instagram generation.
Seriously; we can almost guarantee that
one of their jaw-dropping 35-pan eyeshadow palettes is behind about 90 percent
of those bright, fearless eye looks on your feed right now. With
high-performing pigments that blend like a dream, and ongoing praise, support
and collaborations from the biggest and boldest beauty gurus on the
planet—namely Jeffree Star, James Charles and Jaclyn Hill (whose Morphe collaboration palette sold well over a million units in 2017)—it’s no
surprise that the brand has catapulted into the industry icon that it is today.
5. Olaplex—4,641,000 annual searches
Amazon revealed its best-selling
premium beauty products overall, and released a special curation that makes them easy to shop. The assortment features a
little more than 300 highly rated finds that have received thousands of
five-star reviews from shoppers. Recognizable brands and renowned products
like Olaplex's No 3 Hair Perfector, Bioderma's micellar water, and Sunday Riley's C.E.O. Glow Vitamin C facial oil all made the list. And even though
these all come from Amazon's higher end beauty section, which tends to be on
par with department and salon stores, the best-sellers start at just $7.
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